The Apple iPad had a mountain of hype to live up to. Most people knew that it would be nearly impossible for any device to live up to the hype, but if any company could do it, Apple Computer could. People were talking about iPad months, if not years ago.
I just watched the introduction of the Apple iPad and I’ve decided that it does not live up to the hype, nor does it live up to my expectations for an Apple product. Before you decide to flame me for Apple blasphemy, please allow me to explain myself. I am a huge Apple fan. I’m typing this on my MacBook Pro. Someone just sent me a text message on my iPhone 3GS, which replaced my iPhone 3G, which replaced my iPhone which I waited in line on June 29th, 2007 to purchase. I’m a techno geek, I love Apple, and I’ll have my picture taken at 1 Infinite Loop some day, just to say I was there.
That’s been said, so let’s move on. My initial perspective of the iPad is that it’s an iPhone with a large screen. But it’s not even an iPhone. It can’t do all the things an iPhone can do. It can’t place calls, it can’t send text messages, it can’t record video, it can’t take pictures. I’m trying to get my head around who would purchase an iPad. I believe that any consumer who wants to purchase an e-book reader would purchase an iPad. As an e-book reader, it seems ok, but not great. Allow me to review each feature individually.
iPod – Feature Rating: OK – As an iPod the iPad is useless. Unless you like to listen to Metallica while reading Dan Brown’s Lost Symbol, I don’t see much use as an iPod. However, for those of you who think it’ll make a fine iPod, perhaps Belkin will come out with an armband for it so you can wear it like a backpack while you jog at the gym.
iBook – Feature Rating: Sub-par – I don’t know about you, but I don’t read many novels. For those that do, I suppose that they’ll love this e-book reader. However I read technical books. I read books on computer programming, interface design and highly technical topics. Sometimes, I underline sentences with a red pen. I also use a highlighter from time to time. If there’s a really important topic, I’ll stick a post-it note on that page, and allow it to stick out of the top of the book. Sometimes I’ll write my own comments in the margins. I’ll draw an arrow from my comment to a particular paragraph. The iBook app doesn’t allow you to do any of these things, so for me, I’ll stick with my old paperbacks.
iPhoto – Feature Rating: Cool – You can connect a digital camera and download photos directly into your iPad. That’s pretty cool. I’m not sure how this is better than doing the same with my MacBook, but it’s nice that Apple added this feature.
iWork – Feature Rating: Useless – Nobody in their right mind would attempt to prepare a real report in iWork on the iPad. I attempted this in vain on my Newton 2000 about 15 years ago. It doesn’t matter how much time Apple’s UI guys put into this one, it’s not going to fly. When I write an article in Pages, I often switch to Numbers to look at some facts. Then I switch to Safari to do some research. Sometimes I put my Pages document side by side with the other data I’m reading. The iPad does not allow this to happen. Just the fact that they introduced a Keyboard as the first Apple branded accessory suggests that the device by itself is incapable of performing well as an Office application device. Essentially, through the use of an external Keyboard and Dock, they’ve turned it into a subpar MacBook that requires you to constantly touch the screen. So it begs the question, why not just use iWork on a MacBook?
Safari – Feature rating: Expected – Same as iPhone, but bigger screen.
Mail – Feature rating: Expected – Same as iPhone, but bigger screen.
Video – Feature rating: Expected – Same as iPhone, but bigger screen.
YouTube – Feature rating: Expected – Same as iPhone, but bigger screen.
iTunes – Feature rating: Expected – Same as iPhone, but bigger screen.
App Store – Feature rating: Expected – Same as iPhone, but bigger screen.
Maps – Feature rating: Expected – Same as iPhone, but bigger screen.
Notes – Feature rating: Expected – Same as iPhone, but bigger screen.
Calendar – Feature rating: Expected – Same as iPhone, but bigger screen.
Contacts – Feature rating: Expected – Same as iPhone, but bigger screen.
All of the features that I’ve labeled “Expected” above are just that. I expected that if Apple launched a tablet, they’d base it on iPhone OS and include many of the same Apps. What I really wanted from Apple is the unexpected. I wanted to walk away wondering how I lived so long without one, much like I feel about my iPhone. Below I’ve made a list of what I wanted the iPad to be.
My list of unexpected things would add WOW!!! to the Apple iPad:
Notebook – Here’s what I’d like to do with an iPad. I’d like to take my 5-subject notebook that sitting on my desk and throw it in the trashcan. I want to launch an App called “Notebook”, slide a stylus out of the back of the iPad, and start scribbling notes on a lined notebook page. While I’m writing, Apple’s InkWell is recognizing my handwriting as text and indexing that text without me even knowing it. Then I want to draw a diagram in the corner of said page. Next, I want to open Safari, load some web page my client has been telling me about, and copy and paste a thumbnail of it into my Notebook App. Then, I want to take a photo of Client X’s office using iPad’s camera and keep that on the Notebook page. Later, when I open spotlight and enter “Client X”, it finds all the pages in my notebook where I mentioned Client X. Then I can browse my notes, in my handwriting, with my diagrams and such. This would be the ultimate Notebook, eliminate the need for paper, and in and of itself would make the iPad worth the price.
iBook – Allow me to write on the pages of the e-book. Use InkWell to recognize the text so later I can search my notes. (see Notebook above) That way, I could tag the pages with my own notes, and find content more easily later. Think of how this would help college students who use an iPad instead of carrying around 15 textbooks. Think of how this would help the techno weenies like me who read books on PHP and the Visual Display of Quantitative Information.
External Bookmarks – Think of how cool it would be to reference a page within a book much like you do a URL on the Internet. If I send you to the url http://www.apple.com/ipad/gallery/, I know exactly what you’ll see when you click on it. It’d be great if I could do the same with books. Then I can email a colleague a link to a page within a book, so long as he owns that book.
Camera – Not totally necessary, but why not? For a large company like Apple, how much could it add to the cost?
12-13″ Screen – An 8.5 x 11 sheet of notebook paper is 14″ diagonal. That size page gives you ample room to read, write and more. Apple’s iPad is large enough to house such a screen, but it has an 1.5″ wide border around the screen. Why is that border there? Seems kind of 1983 for Apple. That big, black border might be ok for Asus or Dell, but this is Apple. Why not fill the full face of the iPad with the Screen? Bigger = Higher Res = Better. Plus, it would give you more screen real estate for the “Notebook” App mentioned above.
Bluetooth Tethering to iPhone – Wouldn’t it be great if I didn’t have to buy yet another cell phone plan? If you’re an iPhone owner, why not allow the iPad to connect to the Internet through the iPhone’s connection? Heck, they could encrypt the communication so that only iPad devices could do this. Maybe they charge $4.99 a month for that feature. But I know it’s not in the interest of cell carriers to offer money saving plans for consumers.
Wireless Sync – The iPad has an 802.11n card in it. Why can’t it connect over WiFi to your Mac desktop machine to Sync? Aren’t USB cables a little 1999?
External Monitor Mode – This is a beautiful LED backlit screen, wouldn’t it be great if you could connect it to your Mac and use it as an extra screen while your working? Plug the iPad into the Mini DisplayPort (<sarcasm>Thanks Apple</sarcasm>) on your Mac and you’ve got an extra 1024×768 of screen real estate to place your widgets, Twitter feed and other miscellaneous goodies. Maybe if the iPad had the features I detailed above, you’d never want to do this, since you’d probably prefer to have it lying on your desktop, right next to you.
Conclusion – In summary, the iPad was a total letdown for me. Instead of offering a product that rocked my sock off (Like the Tenacious D song) they offer an entirely expected product that didn’t have any WOW factor at all. It does all the things you thought it would and has a good price. Anyone who is shopping for an e-book reader would be insane to buy anything but an iPad. Anyone who is looking for more will be sadly disappointed.